The Brand
Established beauty brand. Strong product, good reviews (4.6★), but listing underperforming. Conversion rate: 8%.
Before Analysis
- Generic title with no primary keywords
- Bullets listed features only (no benefits)
- No A+ Content
- Weak backend search terms
- Only 3 images, all product-only shots
What We Did
- Keyword research: 45 high-value keywords identified
- Title rewrite: "Premium Organic Serum [Brand] — Hydrating Face Oil for Glowing Skin, Anti-Aging Moisturizer"
- Bullet points restructured: Feature + Benefit + Emotional hook
- A+ Content designed with lifestyle imagery and comparison charts
- Added 6 professional lifestyle photos
- Backend optimized with 50+ keywords
The Results (30 Days)
- Conversion rate: 8% → 11.4% (+43%)
- Organic traffic: +28%
- Revenue: +35%
- Return rate: -22%