The Brand
Private label home goods brand. Selling a premium kitchen product. Revenue: $45K/month. ACOS: 52%. Profit margin: Negative on ad-attributed sales.
The Problem
- All keywords in one campaign
- No negative keyword management
- Broad match terms eating 70% of budget with 15% ACOS
- No exact match campaign structure
What We Did
- Full campaign rebuild with match type separation
- Added 200+ negative keywords in first week
- Moved high-converting search terms to exact match campaigns
- Adjusted bids daily based on performance
- Paused campaigns with >50% ACOS after 2 weeks
The Results (60 Days)
- ACOS: 52% → 24%
- Ad-attributed revenue: +31%
- Organic sales lift: +18%
- Monthly profit from ads: from -$2,000 to +$8,500