The 5-Step Amazon Product Launch Framework We Use With Every Client

Step 1: Pre-Launch SEO (Weeks 1-2)

Optimize your listing before inventory arrives. Keyword research, title optimization, bullet points, A+ content. A listing that launches optimized outranks one that launches half-finished.

Step 2: Early Reviews (Weeks 2-4)

Use Amazon's Early Reviewer Program and Vine. You need reviews to convert. Aim for 15-20 reviews before scaling ad spend.

Step 3: PPC Launch (Weeks 4-6)

Start with auto campaigns for discovery. Harvest winning keywords. Launch exact match campaigns with aggressive bids on high-converting terms.

Step 4: Scaling Phase (Weeks 6-12)

Increase budgets on profitable campaigns. Add Sponsored Brands and Sponsored Display. Expand keyword universe.

Step 5: Sustaining & Expanding (Month 3+)

Monitor organic rank. Shift budget from discovery to exact match as keywords prove themselves. Plan next product.