The biggest risk in Amazon selling isn't advertising or logistics — it's launching the wrong product. Here's our 5-step validation framework.
Search volume matters. Use Helium 10 or Jungle Scout to check monthly search volume. Aim for 3,000+ monthly searches for your primary keyword.
How many competitors? What's their review count? Look for categories where top sellers have <500 reviews — room to compete.
Calculate landed cost + FBA fees + referral fees + estimated ad spend. Your net margin should be at least 30% after all costs.
Can you improve on existing products? Better materials, better packaging, added features? If not, reconsider.
Do you have the resources to launch? Listing optimization, PPC budget, and initial inventory. Underestimate and you'll fail.